The 543 Group, founded in 2006, specializes in applying innovative online and interactive solutions to achieve growth. The 543 Group works in partnership with clients and a network of trusted collaborators and partners to deliver on-time and on-brand marketing solutions and consulting services.
Ken Christie, President
As founder and senior online marketing strategist, Ken Christie focuses primarily on creating compelling online brand experiences as well as guiding clients through e-business transformation via the proper balance of strategy, brand-building and technology-based solutions.
Beginning in public media, Ken co-authored the first book on interactive design, followed by a stint for Walt Disney that included pioneering interactive experiences at EPCOT Center and producing the first related human factors research. His twenty-eight years of achieving strategic results for growth-driven organizations includes marketing solutions for Cook Medical, General Mills, Lexmark, RCA, Cisco Systems, The National Association of Broadcasters, Weyerhaeuser, NCAA Basketball, Pioneer Electronics, and The Los Angeles Olympic Committee. He has directed interactive services for a JWT affiliate, served as regional e-Business Director at marchFIRST, and has provided brand and online marketing consulting for organizations including Eli Lilly, Herff Jones, hh gregg, Guidant, Roche, Conseco, The Indianapolis 500 Festival, and Finish Line. Ken has created more than 250 interactive and online marketing applications, has published over 40 articles, and has presented at over 35 conferences on interactive media. His exhibits at Walt Disney World have been seen by more than 700 million visitors, and he recently completed a book on American culture.
Our History
The 543 Group team has over forty-five years of marketing and business management experience. We have delivered innovative, results-oriented solutions to scores of large clients to address their business communications and online marketing needs. We have been around since the birth of interactive, prospered through the dot-com years, and have learned how best to reach and engage customers and prospects to motivate them to purchase.
We are very passionate about this business - about building and maintaining strong brands. We embrace the challenge of serving clients who understand what it takes to deliver experiences that continue to motivate purchase behavior. Our extensive network of consultants and associated agencies across the United States and Canada enables us to meet any size challenge.
The 543 Group is organized as an Indiana Women's Business Enterprise.
How to Reach & Engage Us
To contact us to assist with your needs, or for more information, please call 317.201.6536 or e-mail us at kchristie@543group.com.
The 543 Group, Inc. headquarters are located at 11650 N. Lantern Road, Suite C, Fishers, IN 46038. For directions, Click Here.
