HP On Target

HP's new printer campaign takes their already aggressive marketing to a new level, with new celebrity alliances like singer Gwen Stefani:

HP - What Do You Want To Say?

The campaign is certainly on target in one respect:  it gives consumers more reasons to print something from their computer.  The degree to which it spurs a measurable increase in sales is certainly important.  But, even if it does not, it uses ink, and lots of it.  The ink they are getting in the trade press isn't hurting them either.