The 30-second TV spot may not rule the world of marketing anymore, but a large compelling first impression on a Website still has considerable value. The folks at Exclusive Resorts leverage high-resolution video, rich photography, and even a familiar song to immediately engage visitors in their vacation properties.
While keeping navigation clean, unobtrusive, and to a minimum, they allow a large 'showcase' area of the site to be dedicated to the featured content that will be the most appealing and inviting for visitors. The cost of belonging to this club may not be as inviting, but the site engages visitors long before they get to that information.
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