You have to hand it to the folks at VolksWagen for leveraging high-bandwidth Web access to deliver a compelling online experience to motivate males to purchase a GT Mk 5.
After exploring the many features of the high-powered car, visitors to this feature on the VW site are allowed to actually take a first person point of view ride in their completed vehicle, complete with a rather motivating passenger/guide.
What makes this ride more than a passive movie is that the interactive video is actually tailored to decisions made when the visitor spec'd out their vehicle, down to the color and options indicated. The ride 'hostess' also offers a couple of upsell and sales closure techniques along the way.
Lesson is to understand how interactive video can be leveraged to tell your own brand story online, veiled somewhat in the form of entertainment.
Comments