One of the most fully immersive online brand experiences available today is the Realizing Potential section on the Microsoft Website. This site within the site leverages extensive Flash animation, unique page builds, and videos that appear to 'float' in their environments to showcase the company's next generation technologies and how they are impacting our lives.
Microsoft's Realizing Potential
The overall experience, created from their dynamic approach to navigation, page builds, use of rich animation, uplifting music, and storytelling, is quite compelling and elicits a strong emotional response to the brand. The information architecture also enables rapid access to deep information. Even the use of color and the overall design reinforces confidence in the messages being presented.
This site is an example for others to emulate when they want to make certain their brand position is extended online.
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