When it comes to a good example of online content and functionality, the Harley Davidson site demonstrates how well-branded site with a strong information design and highly developed features invites visitors to interact with the site as an active spectator. Its features include a scrollable slide show on the home page and single-click access to Harley models through a drop-down menu structure.
Once on the product pages, visitors may obtain different product views, including 360 degree 'walk-arounds.' Persuasive content includes 'What's holding you back?' and non-threatening sections for planning a purchase and customizing a chosen bike. There is a superb short film entitled, 'Live by it' that makes the Harley open road experience compelling for even those least interested in ownership.
Content on numerous events and planning your own trip convey the company's brand essence that a Harley is not just a vehicle, it's a lifestyle.
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